Goals Results & Analytics

The Goal Results and Goal Analytics sections of share data allowing you to interpret the success of your goals.

Goal Results

The Goal Results tab is broken down into two main sections with graphs: conversions and targets. The conversions graph tracks goals as a whole. Targets are what make up goals, when someone clicks on a target, that is considered a conversion. There are four columns below the goal results graph: conversions, new visitors repeat visitor conversions, and average conversions per day.

The targets graph specifically provides insight on the individual targets that make up your goal. The interactive graph color coordinates your targets in order to better analyze the data. There are five columns below the interactive graph that allow for more granularity into your target data. These five sections include: target, URL, conversions, conversions per day, and percent of conversions.

Goal Analytics

Goal analytics presents insight on your goals in five distinct categories: operating systems, browser, device categories, geography, and top referrers. The three interactive pie charts provide statistical information assigned to each category (operating systems, browser, and device categories). The geography map provides data as to the country/territory locations, conversions, and percentage of conversions. The last category (top referrers) provides insight on the referrer and amount of conversions.

Filtering

You can filter information on this view by using the filtering options in the top right of the interface. You can filter by:

  1. Date
    Click the date selection dialog in the top right of the interface. The date selection dialog will open revealing two calendars. You can select any date range using the pair of calendars displayed, and you can adjust the months using the arrows to the right and left above the calendars. You can also select from predefined date ranges by selecting the previous "Week", "Month," or "Year" options from the bottom left of the dialog. Once you are finished, click "Apply" to apply your date ranges and reload the data on the graphs.
  2. IP Address Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "IP Address" from the first select. You will then be able to enter an IP address into the value field. This will show only sessions that have originated from that particular IP Address. Click "Apply Filter" to apply the filter and reload the data on the graphs.
  3. Browser
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Browser" from the first select. You will then be able to set the value to a particular browser by selecting the browser you want to target. This will adjust to show visitors only using that particular browser. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  4. Operating System
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Operating System" from the first select. You will then be able to set the value to a particular operating system by selecting the operating system you want to target. This will adjust to show visitors only using that particular operating system. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  5. Page Count Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Page Count" from the first select. You will then be able to set the operator between "Greater Than", "Less Than", "Greater Than or Equal To", or Less than or Equal To". You can then set the number of pages visited. This will filter to show visitors who have only visited the number of pages set in your criteria. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  6. New Visitors
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "New Visitors" from the first select. You will then be able to set the value to "True" or "False". True will show data only for new visitors. False will show data only for those who are not new, and thus returning, visitors.Click "Apply Filter" to apply the filter and reload the data on the graphs.
  7. Device
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Device" from the first select. You will then be able to set the value to "Desktop, "Tablet", or "Mobile," which will adjust to show visitors only on the selected device. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  8. Country
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Country" from the first select. You will then be able to set the value to a particular country which will adjust to show visitors only in that particular country. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  9. Language
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Language" from the first select. You will then be able to set the value to a particular language by selecting the language you would like to see statistics for. This will adjust to show visitors who have their browsers set to that language. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  10. Referrer
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Referrer" from the first select. You will then be able to set the value to a particular referrer by typing in the referrer URI you want to target. This will adjust to show visitors only coming from that particular referrer. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  11. Page
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select "Page" from the first select. You will then be able to set the value to a particular page by typing in the page you want to target or selecting one from the dropdown. This will adjust to show only statistics for people who have visited that page. Click"Apply Filter" to apply the filter and reload the data on the graphs.
  12. URL Parameter
    Click the filter button in the top right of the interface. The filter dialog will open revealing a selection of filters. Select any one of your custom URL parameters which. You will then be able to set the value to a particular parameter value by typing in the parameter value you want to target. This will adjust to show visitors who only arrived at your site using that particular URL parameter value. You can also leave the value blank and retrieve all users that arrived at your site using a particular parameter.