Creating a Goal

Goals are overarching objectives you want to accomplish with your website. They're containers for collecting and displaying analytics for multiple targets underneath the goal. Goals might be something like, "Register an Account" whereas a target within a goal might be "Homepage Register Button".

Creating a Standalone Goal

You can create a goal with no targets from the left hand menu by expanding the "Goals" menu and selecting "Create Goal". From here, you can enter the goal name, and a description to help clarify the purpose of the goal. From this menu, you can only create "Experiment" scoped goals.

Goal Scope

Goals have two scopes:

1. Site Wide
   When a goal is not restricted to just a single experiment, it is considered "Site Wide". Site Wide goals are goals you want to track that may appear on one or multiple pages independent of whether or not that particular page is in an experiment.
2. Experiment
   Experiment goals are restricted to the experiment in which they were created. Experiment goals are only tracked for the length of the experiment and are not factored into other goal or page analytics. This allows you to set goals on a per experiment basis while not affecting data in other parts of Concurra.

Creating a Goal on a Page

Open up the viewer tab on a page you would like to assign a goal, right click on an element, and click "Add Goal Target". Select the "New Goal" toggle. Enter your details and click "Add Goal".

Creating a Goal in an Experiment

Open up the viewer tab in an experiment you would like to assign a goal, right click on an element, and click "Add Goal Target". Select the "New Goal" toggle. Enter your details and click "Add Goal".

Introduction to Targets

Targets are individual elements on a page that are tracked by Concurra such as calls to action, navigational elements, or other critical objectives you want users to complete on a page. Targets are always registered as an item the user can click on such as buttons, anchors, or navigation. You can set targets from within the Pages module or in the Experiments module.

Targets are comprised of a name, (e.g. Contact Us, Donate Button, etc.), a CSS selector path to the element, and, depending on scope, a URL or experiment the target is associated with. In the case of a site wide scoped goal, the URL is able to be replaced by a regular expression that can be used to define that target on multiple or all pages within your website.

For more information on how targets work, please review our deeper analysis of targets presented in this documentation.